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DoubleClick is a subsidiary of Google that develops and provides internet ad serving services. Its flagship product, DoubleClick for Publishers (DFP), offers a comprehensive suite of tools for managing digital advertising inventory, delivering ads, and optimizing revenue. DoubleClick's technology enables advertisers and publishers to manage their digital marketing efforts more effectively, offering solutions for ad serving, reporting, and targeting across various platforms and devices.
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3.8 min
3.2 pages per visit
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Domain Rating
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Domain Authority
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Citation Level
1996
English, etc
Website Key Features
Ad Serving
Delivers ads to websites and mobile apps, ensuring the right ads reach the right audience at the right time.
Real-Time Bidding
Facilitates the buying and selling of ad inventory in real-time auctions, maximizing revenue for publishers and efficiency for advertisers.
Audience Targeting
Enables precise targeting of ads based on user behavior, demographics, and interests, improving ad relevance and performance.
Cross-Device Tracking
Tracks user interactions across multiple devices, providing a unified view of the customer journey and enhancing targeting capabilities.
Rich Media Ads
Supports the creation and delivery of interactive and engaging rich media ads, enhancing user engagement and ad effectiveness.
Analytics and Reporting
Provides detailed analytics and reporting tools to measure ad performance, audience engagement, and ROI.
Programmatic Direct
Allows for the automated buying and selling of guaranteed ad inventory, streamlining the ad buying process.
Mobile Advertising
Offers specialized solutions for mobile ad serving, including in-app and mobile web advertising.
Video Advertising
Supports the delivery of video ads across various platforms, including pre-roll, mid-roll, and post-roll placements.
Dynamic Creative Optimization
Automatically optimizes ad creative in real-time based on user data, improving ad relevance and performance.
Similar Sites and Competitors
Additional information
Acquisition by Google
DoubleClick was acquired by Google in 2007 for $3.1 billion, integrating its ad serving technology with Google's advertising and analytics services.
Privacy and Data Protection
DoubleClick adheres to strict privacy and data protection standards, ensuring user data is handled securely and in compliance with global regulations.
Global Reach
DoubleClick operates globally, serving ads in over 100 countries and supporting a wide range of languages and currencies.
Innovation and Development
DoubleClick continuously innovates its platform, introducing new features and technologies to meet the evolving needs of advertisers and publishers.
Integration with Google Marketing Platform
DoubleClick's services are integrated with the Google Marketing Platform, offering a unified solution for digital marketing and advertising.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for doubleclick.com