Semrush - Online Marketing Can Be Easy

8 User reviews

Marcie Vogelpohl

• July 25, 2024 US

Onboarding was informative and…

Onboarding was informative and professional.

Abdul Rehman

• March 20, 2025 PK

Less expensive and easy to use

Before Semrush I was using few other expensive marketing tools, and they are quite difficult as well. But this is less expensive and easy to use, highly recommended

WEBPRO

• March 20, 2025 US

Why SEMRUSH’s Traffic Estimates Have…

Why SEMRUSH’s Traffic Estimates Have Declined in Accuracy. Spent in good faith over $18,004.45 over 34 months, but have been with them over 16 years! SEMRUSH will dispute our findings, but other users, including CHATGPT will yield similar statements. My post is an honest one. Long before SEMRUSH came along, I worked as an engineer for Microsoft over 30 years ago. Since then, I've immersered myself in forensics and analytics. Numbers don't lie. Obtaining meetings is extremely difficult with SEMRUSH. Oh, we've had them, but the answers were fairly generic. To be transparent regarding this post, I've had to delete my original post due to Trustpilot's guidelines. I felt the consumer had the right to an informed decision before considering. Reason SEMRUSH’s Traffic Estimates Have Declined in Accuracy. The reason we are leaving SEMRUSH. READ CAREFULLY. Data Source Restrictions & Loss of Third-Party Partnerships SEMRUSH relies on third-party data providers, browser extensions, clickstream data, and public-facing analytics. In mid-to-late 2024, Google and other browsers started tightening privacy regulations, reducing the availability of third-party tracking data. Apple’s privacy changes (App Tracking Transparency, iOS updates) and Google’s phase-out of third-party cookies make it harder for SEMRUSH to collect accurate traffic data. If SEMRUSH lost access to a major data provider, that would explain the decline in reporting quality. Google Search API and SEO Data Clamping Google has been increasingly limiting API access to certain search data. Google removes low-volume queries from Search Console reporting, and this could impact SEMRUSH’s ability to provide historical data. Google's zero-click search growth (people finding answers directly on Google without clicking on a result) further distorts SEMRUSH’s organic traffic estimations. AI-Generated Search Results Are Disrupting Traditional Tracking Google and Bing’s AI-generated search overviews mean users get answers without clicking through to websites. SEMRUSH likely doesn’t fully track these AI search interactions, causing discrepancies between what they estimate vs. actual server logs. Why Your Server Logs Are More Accurate Your server log files are the gold standard for traffic measurement because: They track every real request made to your site (including direct, referral, and bot traffic). They show exact user behavior, including IP addresses, user agents, timestamps, and response codes. SEMRUSH cannot access your server logs directly which is the BEST measure of traffic. SEMRUSH's reports is always an estimate based on external factors. SEMRUSH, on the other hand, relies on a combination of: Clickstream data (from browser extensions, ISPs, and third-party sources). Google’s API (limited access). Keyword ranking estimates (which assume traffic based on positions in search results). Publicly available analytics sources (incomplete and sampled). Educate customers – Clearly explain that SEMRUSH is an estimation tool, not a real analytics platform. OUR BIG PROBLEM: SEMRUSH’s Clients Are Mistaking Its Data for Absolute Truth Concern about customers challenging internal analytics based on SEMRUSH’s estimates. The real issue is that SEMRUSH markets itself as an “accurate” traffic tool, when in reality, it’s an estimation engine. Benchmark with Google Analytics & Log Data – Offer a comparison between Google Analytics (filtered) and raw server log files (unfiltered) to show the discrepancies. Challenge SEMRUSH’s Transparency – SEMRUSH should explain any modeling changes if they altered their reporting accuracy. Is SEMRUSH Still Worth It? Given the decline in reporting accuracy and increased pricing, SEMRUSH is becoming less cost-effective, especially for organizations with access to first-party data (like yours). Look for alternatives

Taylor

• April 4, 2025 AU

A company that keeps on delivering bad…

A company that keeps on delivering bad experiences after bad experience after bad experience. I've been contacted by several people from Semrush who attest they will look into the situation. I only get told that it's been escalated and nothing further happens. I then have to follow up with them and still nothing happens. They asked for my availability in which they can call me and I gave them multiple days and they haven't called me. I get contacted by whom I had a terrible experience with to begin who misconstrued what I said and deflected, they give me hope on a possible good outcome, come back with further bad news and can only say "I understand your frustration", no you don't, you scammed me into paying a disgusting amount for product that got discontinued a month later, part of the product I didn't even get to use because your team can't follow up in a timely manner and I still didn't get my onboarding call. Do not do business with Semrush.

Stephen Earle

• April 3, 2025 RS

not overly impressed

After using this service for 2 years now there are very few tools on there I actually find useful. Checking the quality of backlinks is useful, and their Authority Score of a domain seems more genuine than all their competitors like Ahrefs etc. But guesstimating future data and constantly self promoting countless additional features (which should be included when you pay 2K per year) of theirs to get more money from you is very annoying.. and most add very little real value. I feel much more should be included in the package rather than asking for more and more money all the time.

Harrison

• April 3, 2025 US

I will 1000% get the tattoo if…

I will 1000% get the tattoo of the SEMRush logo if it includes the Business Plan / Access to the API

Connie Whitehouse

• April 3, 2025 US

Semrush really helps us monitor our SEO…

Semrush really helps us monitor our SEO and provides great visualization and reporting as well as intuitive UI and proactive suggestions.

JM

• April 3, 2025 CA

Great company | Very Expensive

Great company. Great program. Very expensive.