The Harris Poll
Hard Data. Human Truths.The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow. Learn More Request a DemoThe Redirection Economyhttps://theharrispoll.com/briefs/the-redirection-economy/America This Week/insights-news/reports/covid-19-tracker/In the News * Ad Age20 Brands Catching Gen Z’s Attention Right Nowhttps://adage.com/article/marketing-news-strategy/gen-z-brands-new-balance-gap-uniqlo-ugg/2602836In the News * Bloomberg’I Value Stability’: White […]
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. It offers insights into what people are thinking and feeling about a wide range of topics, including politics, economy, health, technology, and entertainment. The Harris Poll provides data-driven research and analytics to businesses, governments, and non-profits to help them make informed decisions.
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Citation Level
1963
English, etc
Website Key Features
Public Opinion Tracking
Continuous monitoring of public opinion on various topics to provide timely insights.
Custom Research
Tailored research solutions to meet specific client needs and objectives.
Data Analytics
Advanced analytics to interpret complex data and uncover actionable insights.
Brand Tracking
Monitoring brand health and performance over time to guide marketing strategies.
Consumer Insights
Deep dives into consumer behavior, preferences, and trends to inform product development and marketing.
Political Polling
Expert analysis and polling on political races, public policy, and voter sentiment.
Healthcare Research
Insights into healthcare trends, patient satisfaction, and the impact of healthcare policies.
Technology & Innovation Research
Exploring the impact of technology and innovation on society and industries.
Entertainment & Media Research
Understanding audience preferences and trends in entertainment and media consumption.
Economic Research
Analysis of economic trends, consumer confidence, and financial behaviors.
Similar Sites and Competitors
Additional information
Global Reach
While primarily focused on the U.S., The Harris Poll also conducts international research to provide a global perspective.
Methodology
Utilizes a combination of online surveys, telephone interviews, and other methodologies to ensure comprehensive data collection.
Partnerships
Collaborates with leading academic institutions, think tanks, and industry associations to enhance research quality and relevance.
Innovation
Continuously adopts new technologies and methodologies to stay at the forefront of market research.
Awards and Recognition
Recognized by industry peers for excellence in research and innovation, including awards from the American Association for Public Opinion Research.
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